As market leaders, Vivara takes pride in being a reference in sustainability. All of the first-extraction gold used in the production of their jewelry pieces is sourced from Brazilian mines located in the Goiás and Minas Gerais regions, outside indigenous areas, and with LBMA certification. This certification, also known as “Responsible Gold,” is acquired from Anglo Gold Ashanti, one of the largest gold producers in Brazil, with over 180 years of experience in the market.
Furthermore, Vivara is the first and only Brazilian jewelry company to obtain the RJC (Responsible Jewelry Council) certification, which endorses ethical and responsible processes in the production chain of the jewelry and watches sector. The company is also a member of IRMA (Initiative for Responsible Mining Assurance), a global community that engages mining companies, industries, sectoral entities, non-governmental organizations, and civil society in good practices and shared responsibility in the production chain.