Política de Privacidade

Please read this Privacy and Personal Data Protection Policy carefully to understand our policies and practices about your Personal Data and how the processing of this data is carried out.

This Policy applies to individuals (natural persons) who interact with Vivara’s services as consumers (“You”). This Policy explains how your Personal Data is collected and used by VIVARA (referred to in this policy as “VIVARA”, “We”, “With us”). It also tells you how You can access and update your Personal Data and make certain decisions about how your Personal Data is used.

This Policy covers our data collection activities both online and offline, covering the Personal Data we collect through our various channels, including – but not limited to – web sites, Applications, third-party Social Networks, Customer Service, Points of Sale, Surveys and Events. Please note that We may aggregate Combined Personal Data from different sources (e.g. our website and offline events). As part of this, We combine Personal Data that was originally collected by different Vivara entities or Vivara partners.

Sources of Personal Data

We collect your Personal Data from the following sources:

  • Vivara Websites: All our websites may be used for the collection of personal data. This includes both websites that we operate directly through our domains and IP addresses, as well as websites or pages that We establish on third-party services such as Facebook, Linkedin, and other third parties that offer this type of service.
  • E-mail and instant messaging systems: Services used to maintain electronic communications between You and Vivara, including those made available directly by Us, or third-party services such as WhatsApp and the like. All communications, promotions and notifications of orders will take place through the email addresses: vivara.online@vivara.com.br and atendimento.vivara@vivara.com.br.
    We do not use any email address other than those mentioned above. We warn all our customers that we will never send any kind of email with executable attachments or with links to downloads.
  • Vivara mobile apps: Mobile apps provided directly by Vivara or through third-party services such as Google or Apple.
  • Customer service and sales center: Communications made with You through our call and sales centers.
  • Ads, advertisements and online forms: Interactions with any type of Vivara ads, advertisements and online forms.
  • Offline records: Records filled offline, distributed during events and other interactions with Vivara.
  • Data received from third parties: Including, but not limited to, social networks and third-party websites such as Facebook, Instagram, Linkedin, and the like, data aggregator services, Vivara partners, public sources, and data received during acquisition of other companies.

What personal data we collect and how it is collected

 

During your interaction with Vivara, using one of the previously mentioned collection sources, we may collect various types of personal data about You, as set out below:

  • Contact Information: Includes any type of information that may facilitate our contact with You, including your physical mailing address, phone numbers, email addresses, websites and social media profiles.
  • Login information: Includes information to identify and authenticate to services provided by Vivara, including your registration name (login), password in unrecoverable (encrypted) format, and security questions.
  • Demographicinformation and interests: Any information that may describe your demographics, habits, or behavior characteristics, including items such as your birthday, date of birth, age or age group, gender, geographic location, favorite products, hobbies and hobbies, other interests and family information, or about your lifestyle.
  • Technical information about your computer equipment or mobile devices: Details about your computer or other portable device that was used to access one of our websites, services or applications, including the registration of the IP address used to connect your computer or device to the Internet, including your geographic location, operating system type and version, and the type and version of the web browser. If You access a Vivara website or app using a mobile device, such as a smart phone or tablet, the information collected will also include, where permitted, your phone’s unique device ID, geographic location, and other similar mobile device data.
  • Information about how You use our websites and services: During your interaction with our websites and services, We use automatic data collection technologies to capture information about the actions You have taken. This may include details such as which links You click, what pages or content you view, and for how long, and other similar information and statistics about your interactions, such as content response times, download errors, and duration of visits to certain pages. This information is captured through automated technologies such as Cookies (Browser Cookies, Flash Cookies and the like) and web beacons, as well as via third-party tracking. You are free to owe the use of such technologies, please refer to the details in the Section “About your rights relating to Personal Data”.
  • Market research and consumer feedback: This is information you voluntarily share with Vivara about your experience using our products and services.
  • Consumer-generated content: Including any content You create and share with Vivara on third-party social networks or by uploading to one of our websites, apps, and other online and offline services, including the use of third-party social networking applications such as Facebook, Instagram, Linkedin, and the like. This data includes text, comments, articles, photos, videos, personal stories, or other similar content and media. Where permitted, We collect and publish consumer-generated content in connection with a variety of activities, including dissemination of Vivara products and services, contests, awards and other promotions, site community resources, consumer engagement, and third-party social networks.
  • Third-party social networkinformation: This is any data that You publicly share on a third-party social network or information that is part of your profile on a third-party social network (such as Facebook, Instagram, Linkedin and the like) and that You allow the third-party social network to share with Us. This data may include details such as your basic account information (name, email address, gender, date of birth, current city, profile picture, user ID, friends list, and similar information.) and any other additional information or activities that You allow the third-party social network to share with us. We receive your social network profile information from third parties (or parts thereof) whenever You download an item or interact with a Vivara web application or service on a third-party social network, whenever You use a social networking feature that is integrated into a Vivara website or whenever You interact with Us through a third-party social network. To learn more about how your information from a third-party social network is obtained by Vivara or to opt out of sharing this social network information, visit the specific third-party social networking site.
  • Financial and payment information: Any data Vivara needs to fulfill an order, or that You use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiration date, etc.) or other payment methods used. Vivara uses Secure Socket Layer (SSL) technology, which encrypts and protects data trafficked on servers. Some data, such as your credit card number, is encrypted at the time of shipment and discarded after purchase, not being stored in our database. The Portal uses the anti-fraud solution of the company Fcontrol, which operates for more than 10 years in the e-commerce market.
  • Contacts with our Customer Service and Sales Center: Your interactions with our Customer Service and Sales Center may be recorded or heard in accordance with applicable laws for Vivara’s operational needs. Details of financial information and payments are not recorded. When required by law, you will be informed of such recording at the beginning of your call. Our customer service center 0800 774 4999, or the email address sac.ecommerce@vivara.com.br.
    Office hours are Monday to Friday from 08:15 to 18:00 (except holidays).
  • Sensitive Personal Data: Vivara does not normally deal with Personal Data considered sensitive in accordance with applicable law, so we do not intend to collect or process sensitive personal data in the normal course of your interactions with our products or services. Where there is legitimate interest or it is necessary to process your sensitive personal data for any reason, we will obtain your prior, express and formal consent for any processing that is voluntary (for example, for marketing purposes). If we process your sensitive personal data for other purposes, we rely on the following legal bases: (i) crime detection and prevention; and (ii) compliance with applicable law.

About Personal Data of Children and Adolescents

 

Vivara does not knowingly solicit, collect, process, store or share personal data of children and adolescents under age. If we discover the occurrence of any handling of such data, unintentionally, we will remove that child or adolescent’s personal data from our records quickly.
However, Vivara may collect personal data of children and adolescents directly from their parents or legal guardians, and with explicit consent, and in accordance with the rules of current law.

 

About the use of Cookies, log files and the like

Cookies are small text files that can be placed on your computer or portable device by websites or web services that You use. They are used to ensure the proper functioning of websites and other online services, as well as to provide information to the owners of the website or online service.
Cookies are used to improve the use and functionality of Vivara’s compatible websites and other web services and to better understand how our visitors use our websites and online services, as well as the tools and services offered by them. Cookies facilitate us the process of adapting Vivara’s websites to your personal needs, facilitating their use whenever possible, receiving feedback from the satisfaction of our consumers.
Vivara’s compatible websites and services may also use other cookie-like tracking technologies, which may collect information such as IP addresses, log files and web beacons, among others. This data is also used to help us tailor Vivara’s compatible websites and services to your personal needs.
It is important to remember that it is up to You to ensure that the settings of your computer or portable device reflect whether You consent to accept Cookies or not.
Most browsers allow You to establish rules to warn you before accepting Cookies or simply deceiting them. You do not need to have Cookies enabled to use or browse most vivara websites and online services, however in this case we cannot guarantee that You will be able to access all of its features. We recommend that you see in the “help” button in your browser how to perform this type of configuration. Remember that if You use different browsers, or even computers and/or portable devices in different locations, you will need to ensure that each device and browser is adjusted to your personal Cookie preferences.
Because our web beacons can be part of a web page, you cannot delete (“opt-out”) this type of feature, but you can make it completely non-functional by activating the “opt-out” feature for cookies placed by that flag.

About the use of your Personal Data

The following items describe the purposes for which Vivara collects your Personal Data, and the different types of Personal Data we collect for each purpose. Please note that not all of the uses below will be relevant to all individuals and may apply only to specific situations.

  • Consumer services: Your Personal Data is used for the purpose of providing services to the consumer, including answering your questions, questions and suggestions. Usually, this requires certain personal contact information and information about the reason for your questioning, doubt or suggestion, for example, what was your request, if there is a technical problem, question or complaint about product, questioning in general.
    Reason for using your personal data in this situation:
    – Fulfill contractual obligations;
    – Comply with legal obligations;
    – Our legitimate interests.

    Our legitimate interests in this situation:
    – Continuously improve Vivara products and services;
    – Continuously improve the effectiveness of our customer service.

  • Conducting promotions and other marketing actions: With your consent (where necessary under applicable law), Vivara uses your Personal Data to provide information about products or services such as marketing communications, advertising campaigns or promotions. This can be done by various media, including email, advertisements, in addition to our own websites and/or third-party websites and social networks. In this situation, the use of your Personal Data is completely voluntary, which means that You may ocque, or even withdraw your consent at any time, to the processing of your Personal Data for these purposes.
    Reason for using your personal data in this situation:
    – Fulfill contractual obligations;
    – Our legitimate interests;
    – We have obtained your consent (when necessary).

    Our legitimate interests in this situation:
    – Understand which of our products and services may interest You and provide information about them;
    – Define consumers for new products or services.

  • Social networks and third-party websites: We use your Personal Data when You interact with social networking functions and third-party websites, such as “likes,” to provide ads and interact with You on third-party social networks. How these interactions work, the profile data vivara obtains about You, and how to opt-out scans can be understood by reviewing privacy policies directly on their social networks and third-party websites.
    Reason for using your personal data in this situation:
    – Our legitimate interests;
    – We have obtained your consent (when necessary).

    Our legitimate interests in this situation:
    – Understand which of our products and services may interest You and provide information about them;
    – Define consumers for new products or services.

  • Fulfillment of your requests: We use your Personal Data to process and send your requests, in addition to informing you of the status of your requests, correcting addresses and conducting identity verification and other fraud verification activities. This involves the use of certain Personal Data and, in certain situations, payment information.
    Reason for using your personal data in this situation:
    – Fulfill contractual obligations;
    – Legal obligations;
    – Our legitimate interests;
    – We have obtained your consent (when necessary).

    Our legitimate interests in this situation:
    – Improve and develop new products and services;
    – Be more efficient in meeting your requests;
    – Protect our systems, networks and employees;
    – Fully comply with legal obligations.

  • Other purposes and situations in general: In accordance with current legislation, Vivara uses your Personal Data for other general business purposes, such as maintaining your account, conducting internal or market research and measuring the effectiveness of our advertising campaigns. We reserve the right, if You have Vivara accounts, to integrate these accounts into a single account. We also use your Personal Data for the management and operation of our communications, IT and data protection and security systems.
    Reason for using your personal data in this situation:
    – Fulfill contractual obligations;
    – Legal obligations;
    – Our legitimate interests;
    – We have obtained your consent (when necessary).

    Our legitimate interests in this situation:
    – Improve and develop new products and services;
    – Be more efficient in meeting your requests;
    – Protect our systems, networks and employees;
    – Fully comply with legal obligations.

  • Vivara does not share, rent, sell or lend any kind of personal data of its customers to companies, associations and institutions.
    Rest assured that we guarantee a secure process at all stages of your purchase.

 

About the retention and termination of the processing of your Personal Data

 

In accordance with current law, Vivara uses your Personal Data for as long as necessary to fulfill the purposes for which your Personal Data was collected, as described in this policy, or to comply with applicable legal requirements.
Personal Data used to provide a personalized experience to You will be kept solely for as long as permitted in accordance with applicable law.

 

About the disclosure, storage or transfer of your Personal Data

 

Vivara takes appropriate measures to ensure that your Personal Data is kept confidential and secure. However, these protections do not apply to information that You have chosen to share in public areas, such as third-party social networks.

  • Persons who may access your Personal Data: Your Personal Data will be processed by our employees or authorized agents, provided that they need access to such information, depending on the specific purposes for which your Personal Data has been collected.
  • Measures taken in operational environments: We store your Personal Data in operational environments that use reasonable security measures, both technical and administrative, to prevent any type of unauthorized access. We follow reasonable protocols to protect Personal Data.
  • Measures That Vivara expects You to take: It is important that You also have a role in keeping your Personal Data safe. When creating an online account, please make sure to choose a password that is strong to prevent unauthorized parties from guessing it. We recommend that you never reveal or share your password with others. You are solely responsible for keeping this password confidential and for any action taken through your account on Vivara’s compatible websites and services.

If You use a shared or public computer, never choose the option to remember your login name, email address, or password, and make sure that You left your account (logged out) each time you leave the computer.

About your rights to Personal Data

You have the right to confirm the existence, access, review, modify and/or request an electronic copy of the information of your Personal Data that is processed by Vivara.
At any time, You may also limit the use and disclosure, or revoke consent to any of our activities for processing your Personal Data, except in situations provided for in applicable law.
These rights may be exercised through the communication channels detailed in this policy, and it is necessary to validate your identity by providing a copy of your ID or equivalent means of identification, in accordance with current legislation.
Where an application is submitted without providing the necessary evidence to prove the legitimacy of the data subject, the application shall be automatically rejected. Please emphasize that any identifying information provided to Vivara will only be processed in accordance with applicable laws.
Please note that in certain cases, we may not delete your Personal Data without also deleting your user account. Additionally, some situations require the retention of your Personal Data after You request your deletion to satisfy legal or contractual obligations.

When available, our websites, applications and online services may have a dedicated function where you can review and edit your Personal Data. We emphasize that Vivara requests the validation of your identity using, for example, a login system with access password or similar feature, before allowing access to or modification of your Personal Data, thus ensuring that there is no unauthorized access to your account and associated personal data.

 

What your choices are about how we use and disclose your Personal Data

Vivara does its utmost to give You freedom of choice over the Personal Data you provide to us. The following mechanisms give You control over the processing of your Personal Data:

  • Cookies/Similar Technologies: You can manage your consent using:
    – Our consent management solutions;
    – Your browser settings to refuse some or all cookies and similar technologies, or to alert you when they are being used.
  • Advertising, marketing and promotions: You may consent to your Personal Data being used by Vivara to promote our products or services through checkboxes located on the registration forms or by answering questions submitted by our representatives.
    To unsubscribe from our newsletter of offers and promotions just click on the link “Descadastre yourself” that is at the end of the email.
    It is important to remember that even with your unsubscribe to our marketing communications, You will continue to receive administrative communications from Vivara, such as requests, transaction confirmations, notifications about your account activities on our supported websites and services, and other important non-marketing announcements.
  • Personalization (offline and online): Where permitted by law, if You want your Personal Data to be used by Vivara to provide you with a personalized experience or targeted advertising and content, You may indicate this through the relevant check boxes located on the registration form or by answering questions submitted by our representatives.
    If You decide that you no longer want to benefit from this customization, you may choose to leave at any time by logging in to our compatible websites, applications and services, and by selecting user preferences in your account profile or by contacting us directly through our customer service center 0800 774 4999, or from the sac.ecommerce@vivara.com.br email address.
    Office hours are Monday to Friday from 08:15 to 18:00 (except holidays).
  • Targeted advertising: Vivara may partner with ad networks and other service or ad providers that display advertisements and other ads on our behalf. Some of these ads may be tailored to your interests, based on information collected on Vivara’s websites and other compatible services.
    You can contact us using the communication channels detailed in this policy for more information on how to manage or opt out of your participation in targeted advertising.

Changes to our Privacy Policy

Whenever Vivara decides to change the way we process your Personal Data, this Policy will be updated. We reserve the right to make changes to our practices and this Policy at any time, provided that compliance with applicable law is maintained.
We recommend that You visit it frequently, or whenever you have questions, to see any updates or changes to our Privacy Policy.
Vivara will receive, investigate and respond, within a reasonable time, to any request or complaint about how We treat your Personal Data, including claims of your rights under applicable personal data privacy and protection laws.