• We are committed to know, anticipate and comply with laws, policies, rules and regulations governing the business operations and the jewelry industry.
  • We are committed to guide employees and adopt communication and control mechanisms to ensure integrity, ethics and conflict resolution with stakeholders.
  • Committed to assess, prevent and curb environmental impacts and ensure human rights in the supply chain of direct and indirect materials and services.

With this in mind, we have established policies and standards:

  • Code of Conduct – Guide for the conduct on actions and decisions to be taken. • Open Channel – Exclusive channel provided to employees and suppliers to report situations considered unethical.
  • Conduct Committees – Evaluating and assessing exceptional occurrences of unethical situations reported on the channel and proposing actions to disseminate and comply with the Code of Conduct, ensuring its effectiveness and efficacy.
  • Risk Management – Constantly assessing, monitoring actions to mitigate risks related to preventing corruption, fraud and money laundering, as well as training our employees on procedures related to Internal Controls.
  • External Audit – We are the only Brazilian jewelry company to be audited by one of the Big 4 Audit Firms, ensuring and reinforcing our commitment with our stakeholders.

To further improve this process, our Supplier Code of Conduct and Supply Chain Social and Environmental Policy includes mapping suppliers by risk category and holding annual audits (documents and on-site) on key suppliers.

Some steps of this process are already under implementation, with official launch scheduled for September 2019.

The code of conduct will set parameters – valid for all suppliers:

  • Compliance with Laws;
  • Respect for Labor Relations: Child Labor, Forced Labor/Slave Labor, Discrimination, Harassment, Working Day, Compensation (Salary and Benefits), Freedom of Association, Health and Safety at Work;
  • Respect for the Environment: Environmental legislation related to each environmental activity (LAO), Control list for environmentally hazardous and prohibited substances.


Sustainability of the productive chain guides Vivara when creating its jewels

Over more than 57 years of our journey in the Brazilian market, we are proud of delivering to our clients much more than jewelry. We highlight special moments and keep our eyes on the future. We always want to be present in the lives of our consumers and, therefore, we pay attention to the sustainability of our production chain.

We are a company committed to reducing environmental impacts, respecting human rights and positively contributing, through our suppliers, with the local communities where we operate. For us, responsible extraction is key to minimize impacts on the planet. Therefore, our choice of partners is strict, so that they are aligned with our positioning.

The close relationship with partners leads us to closely analyze their methodologies, which should value human rights, good work practices and environmental and social integrity, required in all stages of the process. Through a code of conduct, we demand legal compliance regarding proper pay, working conditions and safety for their employees.

Mapping the Supplies Route

Our goal is to map the entire route of diamonds, metals and colored gemstones to have a holistic view of the supply chain, reducing environmental and social impacts. Our metals used in the production process come from two main sources: underground gold mines and recycled metals. We are careful to ensure that stone-cutting factories in developing countries are contributing to the local economy. We influence our best practices in the jewelry and luxury industry in Brazil, as well as society and the government, working with everyone.

Vivara’s Partners

Since Vivara does not operate in the mining segment, our goal is to work with leaders in each resource. We require some basic principles from these partners and suppliers in their mines:

  •  Governance in theirs processes and work against corruption with integrity and transparency;
  • Taking care of the environment to minimize their impact on nature, ecosystem and community;
  •  Being careful with contamination of local air, water and soil;
  • Respecting the rights of employees and the dignity of their own and outsourced workers;
  • Helping and contributing with local communities;
  • Labor and human rights.

We guide our suppliers to be signatories of the Responsible Jewelry Council (RJC) to promote ethical and transparent practices in the precious metal and gemstone chain. Being part of this council shows their commitment and compliance with its practices.


Our diamonds come from known mines, from countries outside conflict zones. Our suppliers purchase raw materials through the Kimberley process (, which today represents 82 countries. This procedure and initiative helped remove “conflict diamonds” that were sold by rebel movements to finance wars against governments.

We value our suppliers that cut the diamond in their factories with integrity and contribution of local communities. After that, they go to our factory, where we manufacture on average 90% of our gold jewelry, always in a safe way, providing a sustainable work environment to our employees. For jewelry not produced by us, we work in partnership to ensure the same standard we have in our own production process.


90% of the metal comes from Brazilian mines in the production of gold jewelry by the factory of the same group. This mining company is LBMA-certified, which ensures that the traded metals comply with legal practices, do not come from conflict zones, money laundering or terrorist financing. In addition, the company has the Environmental Management System Certificate (ISO 14001), issued by regulatory companies that audit good practices in environmental management models.

10% of the metal for the remaining gold used in the production of our jewelry comes from our customers’ gold, which is recycled and purified through an internal process.


The raw material we use to produce our silver jewelry comes entirely from Bolivian, Peruvian or Mexican mines. The supplier from whom we buy has the International Responsible Minerals Initiative (RMI) certificate, which ensures the origin traceability of products in the supply chain.

For jewelries that are entirely produced by suppliers, all raw materials are sourced directly from the same partners.

We work closely with these partners to ensure that our high standards, especially regarding environmental and social practices, are fully met. As a result, the vast majority of our suppliers have social and environmental programs that ensure the local development and the environment preservation.

Colored Gemstones

Colored Gemstones go through many suppliers before reaching the final manufacturers and retailers. The industry is very segmented and around 80% of the world’s gemstones come from small and artisanal mines in over 40 countries worldwide. For this reason, we require our suppliers to also comply with our strict code of conduct and supply policy.

Waste Management

At the factory belonging to the same group, we adopt waste disposal practices and standards, complying with the requirements of the local environmental agency, the Amazonas Environmental Protection Institute (IPAAM).


We believe that our path over these 55 years can be credited to our employees who helped us build a history of resilience and achievements and also of our customers who trusted a 100% Brazilian brand, making Vivara well-known throughout the domestic territory.

We consider ourselves a democratic enterprise and do not allow discrimination of any kind.

We seek to align our actions with what we want to convey to those we relate, wither an employee, a customer or a service provider, or another stakeholder.

We want to promote a positive social impact on society, supporting social organizations and relationships with the communities in the places where we operate.

With the challenge of expanding the positive impact on society, we are committed to promote a positive impact on society by investing in the development of social organizations and communities.

We are currently focusing our efforts in social responsibility, in initiatives that address three pillars: women, children and culture. We believe in the constant improvement of society and our initiatives seek projects that promote well-being, development and quality of life.

Below are some institutions with which we have projects in force or already contemplated in our history, with contributions of over 5 million reais in the last three years:

  • Adaptsurf
  • Fundação Amazônia Sustentável
  • Hospital Angelina Caron
  • Instituto do Câncer de Londrina
  • Instituto Fazendo História


VIVARA succeeds when people by its side also grow. Therefore, we invest in initiatives focused on improving the management systems of human resources, providing the best work environment and seeking the best people management practices in the organization.

Our commitment as employers is to promote fair work relationships, a safe and healthy environment, respecting diversity and promoting human development.

As a result, we have a robust people management model that complies with labor relations market practices, monitors targets for corporate and business unit leaders and rewards sales teams with award programs throughout the year.

We engage our teams to be qualified professionals and always work to improve the quality of life and develop more ethical and responsible citizens.